FASHION RETAIL DESIGN & SUPERVISION
Hexa Line Projects was commissioned to design and supervise the fit-out of ONVOG, a fashion and lifestyle retail store in Riyadh. ONVOG operates as both a physical retail store and an online platform, requiring a physical store environment that reinforces the brand’s digital identity and creates a distinctive in-store experience that customers cannot replicate online. The design was required to serve both everyday retail operations and events or activations that drive footfall and social media engagement.
| Client | Onvog |
| Location | Riyadh, Saudi Arabia |
| Year | 2022 |
| Category | Fashion Retail Design & Supervision |
| Scope | Retail Interior Design, Visual Merchandising Layout, Construction Supervision |
Objectives
- Develop a retail interior concept for ONVOG that is strongly aligned with its fashion and lifestyle brand identity and translates it into a compelling physical environment.
- Design an efficient and visually impactful floor plan that maximizes product display capacity while maintaining an uncluttered, premium feel.
- Create a store layout that supports both self-browsing and assisted sales interactions.
- Incorporate flexible display elements that allow the store to adapt to new arrivals, seasonal campaigns, and promotional activations.
- Supervise the complete fit-out and construction of the store to ensure delivery to design standard and quality.
Methodology
The design brief was developed in close consultation with the ONVOG brand team, ensuring the store concept was consistent with the brand’s visual identity across digital and physical channels. Modular and flexible display systems were incorporated into the design to support the brand’s frequent new arrival drops and promotional activities. Construction supervision ensured that all bespoke joinery, flooring, lighting, and signage were installed to the required standard.
Deliverables
- Fashion retail interior concept design package for ONVOG.
- Full store layout drawings including product display zones, fitting rooms, cash desk, and stockroom.
- Visual merchandising and display fixture design.
- Materials, finishes, and lighting specification.
- Flexible display system design drawings.
- Brand signage and graphics coordination.
- Construction supervision and quality control documentation.
- Store handover and as-built drawings.
Significance & Impact
In an era where online retail dominates, a physical store must deliver an experience that goes beyond what a website can offer. ONVOG’s Riyadh store, designed by Hexa Line Projects, provides exactly that — a brand environment that builds emotional connection with customers, drives repeat visits, and amplifies the brand’s identity beyond the screen. The store has served as a key pillar of ONVOG’s growth strategy in the Saudi market.
